Pneu Michelin Tires
(0000-0264)

by Unknown

Sensual ad for Michelin Tires, of mythic proportions.

A Lyrical allegory for a tire. The idea is that even the wheel of Fortune would run better on a Michelin because it adapts itself to the rough spots in the road. Although the well-endowed central figure representing the wave of the future is the dominant graphic element, it is the forlorn and wistful look of the little girl left behind with her broken old non-Michelin tire, that is the visual point of interest.